Abstract
The French art of living (art de vivre), although an abstract concept, is strongly connected to the luxury goods industry. We refer to “French luxury” as a sector of excellence that merges culture, lifestyle, and historic luxury brands. Yet, although the French art of living is what can enhance the competiveness and the uniqueness of French luxury businesses of both old and emerging young brands, the concept of art de vivre is not defined in the literature and remains very abstract. In this conceptual article, we define the concept of the French art of living. We identify the five pillars, namely, culinary art and tasting, beaux arts (fine arts), haute couture, French literature, and the art of perfume that French luxury businesses can implement in developing a competitive advantage that is embedded in the French luxury culture.JEL codes: M30, M31.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
