Abstract

This investigation reviewed articles associated with sustainable rural tourism found on the Web of Science database over a 10-year span from 2009 to 2019. The 76 articles that were selected for their inclusion of the concept of sustainable rural tourism were listed in a comprehensive table, thereby revealing the research purpose, topics, detailed topics, research methods, and data source of the articles. The findings indicate that many papers on sustainable rural tourism were written from a holistic sustainability perspective without being biased towards any one of the environmental, economic, and social aspects. In the field of rural tourism, it is essential to pay attention to interactions in all aspects of the environment, economy, and society, and to analyze them overall. In addition, this study confirmed that efforts to understand sustainable rural tourism from the customer perspective have been increased since customer loyalty is considered important for sustainability. This study is significant in that, since it evaluated the knowledge status for the first time through systematic review and applied content analysis to academic literature related to sustainability in the sector of rural tourism, it can expand and deepen the knowledge and understanding of related topics and raise awareness of a new research direction.

Highlights

  • Sustainable tourism has become recognized as a desirable goal in tourism development due to the addition of the concept of sustainability to tourism in order to reduce the negative impacts experienced during the tourism development process [1]

  • It analyzed 76 articles from 29 journals published from January, 2009, to December, 2019, through systematic review and detailed content analysis

  • There are several key points that this study found in the literature related to sustainable rural tourism

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Summary

Introduction

Sustainable tourism has become recognized as a desirable goal in tourism development due to the addition of the concept of sustainability to tourism in order to reduce the negative impacts experienced during the tourism development process [1]. There may be negative effects, such as the overcrowding of public places and facilities, disruption of local people’s lives, skyrocketing price of property ownership, safety concerns, environmental damage, increased waste, and overuse of resources [5]. These have negative impacts on the sustainability of rural tourism from social, economic, and environmental points of view. A comprehensive overview of how studies related to sustainable rural tourism have been conducted and what results have been presented has not yet been created, there have been some systematic review studies on the sustainability of general tourism [8,9,10,11,12].

Literature Review
Search and Information Sources
Data Collection Process and Article Screening
Intellectual Structure Based on Keywords
Research Topics
Holistic
Environmental
Social
Economic
Customer
Findings
Conclusions and Implications
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