Abstract
The development of new technologies often arouses discussions concerning privacy rights. Consequently, when the Internet became popular and worldwide spread, user privacy concerns also began to arise. Therefore, with the emergence of the information society, the notion of user privacy became variable and has changed over time and according to the region. Consequently, its concept has been modified over the decades too. In 1890, privacy was defined as the right to be left alone. As time passed, the idea of privacy has changed and has become more and more multifaceted, as a reflection of intrinsic aspects of the society. Even with the volatility of this concept, privacy is a fundamental right, as well as essential for a citizen to use the Internet properly. Although it is a fundamental right, people tend to give up on their privacy because of functionalities on the Internet or exchange it for small rewards. However, users often do not have the knowledge about the exchanges or violations. In order to solve some of the Internet data privacy issues, Libertarian Paternalism may be used. Different researches were conducted by applying this theory in the data privacy sphere. By using nudges, it is possible to help people choose wisely how to protect privacy, or at least to give them the right amount of information and guide users to the best option.
Highlights
Human beings are creative, inventive, social beings, but not perfect
As a matter of fact, even when they are well informed, people tend to fail on achieving their preferred purposes for many reasons. This kind of inability happens in different fields of choice, even when protecting fundamental rights such as the right to privacy
Knowing that people have concerns about privacy, and understanding that privacy must be protected, why do people tend to give up on this right in order to use the Internet? In order to address this question, the present article uses inductive reasoning, starting with the observation of theories involving behavioural economics and user data privacy, using indirect documentation, through bibliographic research. This allows us to draw a line between the concern regarding privacy and the nudges from the behaviour economics
Summary
Inventive, social beings, but not perfect. Because of this lack of perfectness, people tend to choose wrongly, even when trying to protect their interests. In order to address this question, the present article uses inductive reasoning, starting with the observation of theories involving behavioural economics and user data privacy, using indirect documentation, through bibliographic research This allows us to draw a line between the concern regarding privacy and the nudges from the behaviour economics. Since behaviour economics addresses how people can be nudged towards a certain act or behaviour, this article tries to understand how this could be applied in the field of user privacy, in order to protect the user from possible threats Another point that will be raised is related to the problem with the self-management of privacy by the users, once they are not fully aware of the problem and do not have the technical knowledge
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