Abstract
Internet finance has become extremely popular since 2013, especially online P2P lending, which appears like mushrooms. And at the same time, the number of problematic platform is rising. Many platforms appeared to be difficult to withdraw deposit; some had even closed. For the lack of supervision and credit system in our country, this article takes the up-rising star Ebaodai as the research object to analyze its business model and characteristic of platform running. Then the article explored and analyzed how new P2P lending platform to stand out among numerous newly increased ones from a platform standpoint.
Highlights
P2P is the abbreviation of “Peer to Peer Lending”, which is usually translated as “Everyone Credit” in our country
Since the first domestic P2P platform—Shanghai Ppdai officially established in August 2007, P2P credit is showing a blowout type development in our country
As shown in Chart 1, the number of domestic P2P platform almost presented a trend of exponential growth
Summary
P2P is the abbreviation of “Peer to Peer Lending”, which is usually translated as “Everyone Credit” in our country. According to the statistics of data.01caijing.com, the number of operating platform is only about 50 before 2011, and it had risen up to 200 in 2012, 800 in 2013 and 1575 in 2014, which is more than seven times higher than that in 2012. The data of http://www.wangdaizhijia.com/ showed that the total volume of P2P platform is 252.8 billion in 2014, and Hong Ling Capital ranked first with its turnover reached 17.82529 billion. Chart 2 shows the number of normal platforms and problematic platforms that are added to each month from January 2014 to March 2015. This shows that the problematic platform appeared every month among the newlyadded platform. This article explored how to manage itself to obtain healthy and rapid development from the perspective of the P2P platform
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