Abstract
ABSTRACT Food Hubs (FHs) have been touted for their role in local and regional food systems. This study aims to understand the perspectives of Food Hub (FH) buyers and identify effective practices for FHs to serve these clients. Drawing on an analysis of survey and interview data with buyers, we describe how buyer perceptions of local food and experiences with FHs shape their purchasing decisions. Specifically, we describe how purchasing decisions are shaped by buyers’ perceptions of the shared value of local food and buyers’ perceptions of the efficacy of food hub operations. Our implications focus on FH practices that could grow or strengthen their buyer base.
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