Abstract
Information technology has become an increasingly powerful driving force in modern agriculture. In particular, its application is important for the sustainable development of the apple industry. However, to promote technology application effectively, a better understanding of the behavioral intention of apple farmers towards such information technology is needed. This study uses micro data from 226 Chinese apple growers and applies the theory of planned behavior. The factors influencing apple farmers’ intention to choose information technology, along with factors influencing the transformation of that intention into actual behavior, are investigated through structural equation modeling. The results show that farmers’ information technology attitudes and perceived behavioral control have a significant positive impact on their intention to choose information technology, and that intention has a significant positive impact on behavioral response. Additionally, both tacit and explicit knowledge sharing have a positive moderating effect on transforming the intention to choose information technology into actual behavior, and the higher the degree of knowledge sharing, the stronger its moderating effect. The results imply that to achieve industry sustainability, the government needs to improve its guidance and incentives for agricultural technology, as well as support the development of a strong knowledge-sharing system specifically for agricultural information technology.
Highlights
Global agriculture has evolved through three stages: traditional agriculture, biochemical agriculture, and mechanized agriculture
To ensure that the quality of the sample data and the reliability and validity of the measured variables met the requirements of academic rigor, we used structural equation modeling (SEM) to test the hypotheses proposed
The results show that both tacit knowledge sharing and explicit knowledge sharing had a positive moderating effect
Summary
Global agriculture has evolved through three stages: traditional agriculture, biochemical agriculture, and mechanized agriculture. Agriculture 4.0 relies mainly on new technologies such as advanced agricultural information, the Internet of Things, and artificial intelligence [2]. China’s 2021 Central Government’s “No 1 Document” proposes the in-depth integration of a new generation of information technology with agricultural production and management [3]. How to promote the application of information technology in the agricultural field has become a key issue at home and abroad. An effective way to address these problems is to promote the application of information technology in the production of apples [3,5]. The information technology used in apple production mainly includes orchard environmental monitoring to observe the growth of apples, automatic water and fertilizer integration systems, pest monitoring and early warning technology, and apple grading and sorting machines
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