How business historians can save the world – from the fallacy of self-made success

Abstract

Narratives about ‘self-made’ success form a pillar of Anglo-American lore, but the concept’s meanings and applications no longer reflect either its origins or how people actually succeed. Ideological competition has reshaped the Calvinists’ admiration for community-serving self-improvement into a Social Darwinian glorification of individual ambition and wealth. American and British business and political leaders now invoke this newer narrative to assail progressive policies and to advocate the funnelling of resources and authority toward the wealthy – purportedly worthy – few. Because business historians understand the contexts and mechanisms behind business success, they are well situated to balance competing stories about prosperity’s sources and obligations.