Abstract
EDITOR'S NOTE: The outstanding program of the Spring Meeting of the American Marketing Association, May o1 and ii, I940 in New York City was the dinner meeting on May Io devoted to the above topic. The addresses given by Russell Davenport, then Managing Editor, Fortune and Howard Coonley, Chairman of the Board, National Association of Manufacturers, are printed below. Mr. Davenport asked that it be pointed out that this speech had no relationship with his connection with Mr. Wendell Willkie.
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