Abstract
Sports play an important role in our lives. It is a symbol of peace and equality that crosses cultural and national divides. From ancient times sport has been considered a hobby, a fitness ritual, and sometimes a profession. Today in every part of the world some types of sports are passionately followed. People estimate their sporting heroes as their role models and often have an emotional attachment with their favorite sports stars and sports teams. People in different regions of the world have different favorite sports types related to their interests. This makes ranking sports quite a challenging and difficult job. In this case, the main burden on this matter lays on the sports TV channels. In this article we are going to research sports TV channels audience strategy.
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