Abstract
In the future, artificial intelligence (AI) is likely to substantially change both the tourism industry and tourist behavior. At present, research on artificial intelligence and tourism is receiving widespread attention, but most of them focus on a certain subject or a specific aspect of the tourism industry. For example, artificial intelligence influences the behavior of tourists and tourism enterprises. The analysis of the impact of artificial intelligence on the tourism industry as a system is still insufficient. Therefore, this research proposes a multi-dimensional framework from an industry perspective based on the existing definition of artificial intelligence. The framework involves three aspects: the level of intelligence, task types, and whether artificial intelligence is embedded in robots. The authors use a large number of Chinese practice cases to investigate how AI affects the tourism industry, then put forward a research agenda to analyze how destination government, tourism enterprises and tourist experience will change in the future. Finally, they highlight important issues related to privacy, prejudice and ethics.
Highlights
As an interdisciplinary, super-level original technique, artificial intelligence is profoundly changing the human society and global landscape [1, 2]
In the academic field, most of the existing research is concentrated on the field of information science, exploring the artificial intelligence technology itself [7] and the ethical issues brought by the technology [8], lack of research based on an interdisciplinary and macro perspective
Scholars mainly study the impact of artificial intelligence technology on employment [9], individuals’ anxiety, panic and other negative emotions caused by the substitution effect of artificial intelligence technology on humans [10]
Summary
Super-level original technique, artificial intelligence is profoundly changing the human society and global landscape [1, 2]. (3) Scene design based on the artificial intelligence can provide personalized and customized products and services for any industry [5]. Artificial intelligence plays a key role in a series of innovations and applications in the tourism industry, and is deeply changing the experience of tourism and service [6]. Artificial intelligence has been widely used in tourism and service industry. Questions can be summarized into three aspects: (1) Existing studies have not analyzed the connotation and characteristics of the impact of technology on the tourism industry based on the uniqueness of artificial intelligence technology. (3) There are few existing studies on the side effects of artificial intelligence on the tourism industry, which leads to relevant policies, corporate management, and public management that cannot recognize their particularity. Based on insights from marketing (more broadly, business), social sciences (e.g. psychology, sociology) and computer science/robotics, we proposed a framework which can help tourists, tourism enterprises, governments and destinations foresee how artificial intelligence will develop and evolve
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