How are Live-Streaming Services and Social Media Platforms Changing On-Job MBA Students’ Learning? A Case Study for Applying e-Case Live in Management Case-Based Learning in Taiwan

I-Fan Liu,Hui-Chun Hung

doi:10.1109/access.2020.3006170

Abstract

This study examines how social media and live-streaming services can be used to assist on-job MBA students with their learning of Management cases. A learning framework called e-Case Live, which integrates a popular live-steaming broadcast service with social media, is proposed. A total of 48 on-job MBA students participated in this study to learn about the practices of Management in a case-based course. In terms of the two case-learning scenarios, the traditional case-based learning method group (TG) consisted of 23 participants, while the e-Case Live learning method group (e-CaseG) consisted of 25 participants. Students' perceptions were explored in terms of synchronous discussion, asynchronous discussion, and social presence. The results of this study indicate that: (1) compared to traditional classroom instructional methods, most on-job MBA students were more satisfied with e-Case Live in terms of synchronous and asynchronous discussion, but no significant difference was found in terms of social presence; (2) integrating live-streaming services with social media platforms can offer a valuable instructional method for on-job students who practice authentic problem solving by applying what they learn; (3) the e-Case Live framework can effectively enhance student involvement and engagement in understanding the contexts embedded in Management cases; and (4) social media has increased the interaction between teachers and students both in and out of the classroom.

Highlights

Social media platforms have been shown to provide a means of supporting student-student and student-teacher interaction outside the classroom [1], [2]
Item 1 on the TG survey states, ‘‘I feel that participating in discussions using the chat room is stimulating,’’ whereas on the e-Case Live learning method group (e-CaseG) survey, item 1 states, ‘‘I feel that participating in discussions with iShare is stimulating.’’
This study examined the impact of different learning methods on the Management case-based learning perceptions of onjob MBA students in terms of synchronous learning, asynchronous learning, and social presence

Summary

Introduction

Social media platforms have been shown to provide a means of supporting student-student and student-teacher interaction outside the classroom [1], [2]. The role of learning is not limited to full-time students, and incorporates other workers or retirees as long as they have the need. In these countries, adult demand for continuing education is growing, fueled by government policies and initiatives designed to create a lifelong learning environment. For adult learners continuing their education, schools offer a physical space in which to gather people in different business areas, offering opportunities to develop their social networks alongside students from different backgrounds. With the increasing leveraging of the convenience and flexibility afforded by the internet, on-job MBA students can conduct their learning assignments both more effectively and more efficiently through a process of continuing education [5], [6]

Methods

Results

Discussion

Conclusion