Housewife's Choice

Abstract

Do members of consumer groups make a more informed purchase of bread? When it comes to bread buying behaviour and attitudes, some interesting differences between National Federation of Consumers Groups' members and the average housewife have emerged from a study recently completed by David Pearson of Trent Polytechnic, Nottingham, as part of his doctoral thesis. Some 379 members from over sixty branches of the NFCG co‐operated in a national survey conducted in late 1976 aimed at discovering the most important considerations when buying bread for everyday family use; how many of the various types of bread available had actually been tried by housewives; which types of bread were bought on a regular basis, and whether people would change their normal variety if all types of bread were equally available and at the same price.