Abstract
Residential water conservation programmes can play an important role in water management planning; yet, in spite of water shortages, such programmes have rarely been implemented in Bulgaria. This paper examines the obstacles and opportunities for household water conservation in Blagoevgrad, Bulgaria. Key informant interviews, focus groups, and a questionnaire were employed in collecting data regarding attitudes toward water management and conservation in Blagoevgrad. Results indicate a general lack of knowledge among residents regarding water saving devices and practices. The local water company has not placed a high value on water conservation education. Nevertheless, most residents show positive attitudes toward water conservation and a readiness to adopt water saving practices.
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