Abstract

This comprehensive study investigates the impact of the COVID-19 pandemic on pro-environmental behaviours within Nigerian households. It extensively reviews literature exploring various models and theories, including Chernovich’s model and the Protection Motivation Theory (PMT), to understand the intricate factors influencing household eco-friendly conduct. Employing a correlational study design, the research utilized both probability and non probability sampling techniques to gather data through self-administered questionnaires from households in Yenagoa city, Nigeria. Findings revealed a significant increase in pro-environmental behaviors during the pandemic-induced lock down. Statistical analysis highlighted a notable rise in actions such as conserving energy, minimizing water usage, and reducing food waste. The study observed heightened household efforts in shutting off electrical appliances, adopting water-saving measures, and practicing better food management during the lock down period. Analysis of Household Conservative Behaviors (HCB) before and during the lock down showed a marked increase in eco-friendly actions, signifying the pandemic’s positive influence on environmental consciousness. Recommendations stemming from this research include advocating for awareness campaigns, financial incentives, community engagement, educational integration, policy advocacy, and continuous research to sustain and enhance pro-environmental behaviors. The study underscores the importance of crisis-preparedness strategies integrating sustainability considerations and tailoring interventions to diverse cultural contexts. These efforts aim to foster a culture of sustainability, promote awareness, and encourage proactive engagement in eco-friendly practices among Nigerian households, particularly during crises like the COVID-19 pandemic and in everyday life.

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