Abstract
The limited of natural resources to serve economic activities can caused social problems, such as poverty, pollution, and waste. Waste can be harmful to the ecosystem.This research explored household consumption pattern (food and non-food) that correlated with waste and build a dynamic model of household consumption and waste management system. Kecamatan Duren Sawit-East Jakarta has the biggest number of households and unmanaged waste problem. The methodology was quantitative data for Spearman's Rho Correlation analysis and qualitative data (interview and questionnaires) for consumption motivation and lifestyle. Human beings is a homo-economicus and a homo-ecologicus. We have rational thinking (maximize our utility and usage value) and we get information from external (socio-culture and advertisement). Based on the questionnaires (100 households), respondents are more likely buying food and non-food products based on their usage value. For non-food product, they have more choices on the market and they tried to reduce their consumption (3R principle). Waste management system still use: collecting, carrying, and disposing the waste at the temporary landfill and the permanent landfill at Bantar Gebang-Bekasi. Respondents do not sort their waste, even though we have law (UU No. 18/2008 for Waste Management). I interviewed the closet stores or markets at 7 sub-district areas or Kelurahan and no punish-rewards system. To reduce the household waste, we need to increase consumer's green motivation that can shift gradually their consumption behavior to be greener lifestyle. Changing consumer behavior is one of the mitigation process to reduce the greenhouse effect.
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