‘HOTTEST 100 WOMEN’

Abstract

Social movement theorists have developed several concepts to explain the role of social networking in maintaining social movements. This is particularly relevant for periods when levels of public activism are low due to backlash, hostile social contexts and structural uncertainties. As part of my study of the women's movement online and feminist blog networks in Australia, I provide a review of several of these concepts, interrogating their applicability to the study of online communities. This paper explores the relevance of the social movement theory concepts of submerged networks, abeyance structures and the related idea of counterpublics for the study of feminist blog networks. In 2009, the radio station Triple J's ‘Hottest 100 of All Time’ poll featured no solo women artists, and women played on few tracks. In response to this, several strands of discourse developed in the Australian feminist blogosphere identifying ways that the history of rock music excludes or erases women. Activists developed a cross-platform poll on Twitter, Facebook and email, and promoted it through blogs and Twitter, to counter the ‘Hottest 100 Men’ with a ‘Hottest 100 Women’. This paper shows the ways these women have used blogging networks to challenge mainstream discourses and generate new ones.