Hotels’ experience of green environment management and innovation performance: stewardship of multiple green drivers

Abstract

Drawing on underpinning theories, this study conceptually develops a model helping organizations to transform green strategic mechanisms into a higher hotel’s green process innovation performance (GPIP). Using a multi-source survey, the study collected data from 401 respondents in hotels (e.g. 213 CEOs and 188 managing directors/general managers, 198 front-desk managers and 203 production managers). PLS-SEM was used to run regression analysis. The results support that green creativity (GC) is the top among five mediating green drivers, e.g. green organizational identity (GOI), green human capital (GHC), green organizational capital (GOC), and green relational capital (GRC) that strongly supports green strategic intent (GSI) to translate environment strategies into hotel GPIP. Accordingly, GOC highly supports GHC toward the hotel’s GPIP compared to GRC. Green knowledge sharing (GKS) negatively moderates the link between GC and the hotel GPIP, but fails to moderate GOI and the hotel GPIP.