Abstract
As accommodation providers, hotels play an important role in the tourism supply chain. Facing today's dynamic and highly competitive market, a hotel's sales strategy significantly influences its profit. Through the theoretical modeling approach, our study helps hotels to maximize profits through establishing a room allocation strategy and pricing strategy when facing various options of distribution channels, promotion programs, and contracts with travel agents. Optimal solutions are given in each scenario of options, and influential factors are also discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
