Abstract
Hotel attributes or characteristics have been widely studied with relation to customer preference. However, hotel characteristics’ effect on the hotel occupancy rate has not yet been studied, despite its significance to the hotel operation. Thus, this study examined the hotel characteristics and their influence on the hotel room occupancy rate among super deluxe 1st class hotels in Seoul, Korea. Using hedonic pricing method, the results indicated that price of the room, conglomerate connection and casino facility have negative relationship with the occupancy rate, while CBD location positively affect hotel occupancy rate. Current study also identified that hotel size has an inverted U-shape curvilinear relationship with the occupancy rate. Implications for the hotel industry and suggestions for future research are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
