Abstract
In the modern world, tourists are increasingly paying attention to environmental issues and the environmental responsibility of the tourism and hotel business, so hoteliers are striving to adhere to the principles of conscious consumption. In the presented study, the author identified both the incentives for the transition to the principles of eco-hotels and the barriers to the introduction of eco-innovations in thehotel business. The positive and negative aspects of the functioning of eco-hotels, as well as Russian and foreign experience and development prospects are considered.
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