Abstract

* Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction (Eric Laws and Maree Thyne) * Host-Guest Dating: The Potential of Improving the Customer Experience Through Host-Guest Psychographic Matching (Hazel Tucker and Paul Lynch) * Segmentation of Special Event Attendees Using Personal Values: Relationships with Satisfaction and Behavioural Intentions (Anne-Marie Hede, Leo Jago, and Margaret Deery) * A Gay Tourism Market: Reality or Illusion, Benefit or Burden? (Howard L. Hughes) * Escaping the Jungle: An Exploration of the Relationships Between Lifestyle Market Segments and Satisfaction with a Nature Based Tourism Experience (Gianna Moscardo) * A Lifestyle Segmentation Analysis of the Backpacker Market in Scotland: A Case Study of the Scottish Youth Hostel Association (Maree Thyne, Sylvie Davies, and Rob Nash) * Lifestyle Segmentation in Tourism and Leisure: Imposing Order or Finding It? (Noel Scott and Nick Parfitt) * Improved Understanding of Tourists' Needs: Cross-Classification for Validation of Data-Driven Segments (Sara Dolnicar) * Lifestyle Market Segmentation, Small Business Entrepreneurs, and the New Zealand Wine Tourism Industry (Ken Simpson, Phil Bretherton, and Gina de Vere) * Discovering the Right Tourist Service to the Right People--A Comparison of Segmentation Approaches (Sara Dolnicar and Friedrich Leisch) * Seasonal Trading and Lifestyle Motivation: Experiences of Small Tourism Businesses in Scotland (Philip J. Goulding, Tom G. Baum, and Alison J. Morrison) * Index * Reference Notes Included

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