Hospitality in a possible virtual context: evaluation of the sites of accommodation booking

Abstract

This research aims to identify whether the site, on consumer sentiment, is considered more hospitable when seeking and making a reservation of hosting means virtually. E-commerce is presented as a new form of sales using as a tool the web. For this type of trade comes a new consumer, a prosumer, who, besides the autonomy and convenience to achieve prices and purchasing research, seeks to be well attended to and satisfy that consumer experience. Hospitality is a constituent part of this process, particularly by the trader, because it is human relations, building commitment ties, feelings of satisfaction, and recognition before the other. The method used is a qualitative and quantitative approach, exploratory. Using Bardin's content analysis technique, we used the software SPSS and qualitative data to analyze the collected quantitative data. The results suggest that among the analyzed sites, there is a search application of hospitality elements to maintain its position in the market segment.