Abstract
Hospitality artisans and sustainability
Highlights
Maree is a postgraduate researcher at Auckland University of Technology
This article reports the findings of a study identifing modern artisans as potential harbingers of the hospitality fraternity, claiming an authentic sustainability consciousness embedded in the hospitality business DNA is a key ingredient toward success
The ‘DNA’ finding helps identify the importance and necessity for hospitality operators to reflect on their reasoning for pursuing a sustainable business model over the conventional equivalent
Summary
Maree is a postgraduate researcher at Auckland University of Technology. Her research passions are generating practical knowledge to aid the operationalisation of sustainability in hospitality environments, which resulted in the completion of her Master of International Hospitality Management thesis on hospitality artisans and sustainability. This article reports the findings of a study identifing modern artisans as potential harbingers of the hospitality fraternity, claiming an authentic sustainability consciousness embedded in the hospitality business DNA is a key ingredient toward success. The ‘DNA’ finding helps identify the importance and necessity for hospitality operators to reflect on their reasoning for pursuing a sustainable business model over the conventional equivalent.
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