Horse racing lead the construction of Wuhan city culture brand

Abstract

This paper from the concept and great significance of city culture brand analyze the effect of horse racing on cultural heritage protection and the excavation and enhance the image of city, expand the visibility of the city and other aspects of the role of race horses. Discuss the practicability of the sport of Horse racing lead to creating Wuhan cultural brand Index Terms Horse racing City Culture Brand Wuhan I . The concept of city culture brand and its significance City culture is a cultural patterns which with the city's own characteristics and created by the city's citizens in the long-term production, life, work together. Is the sum of city living environment, way of life and customs. City culture brand is the distinctive characteristics formed by a city historical and cultural traditions, social and cultural activities, cultural products, cultural atmosphere, easy to represent the city at home and abroad, and the public mind form an over all impression and evaluation, to identify people image representation. Every city should have it's distinctive cultural brand. Because brand is the life force, and competitive power in the condition of market economy. It is no exception for a city. To shape the brand, create a selling point, is the route one must take that a city want to win the competition and the development .Culture is one of the important reasons for the formation of city brand. Different city always resulting in the attraction of the city is different, resulting in the competitive power is different. This is because that the formation of the difference of the culture of the city image is different. II . Problems and ideas in the construction of Wuhan city