Abstract
This paper reports on a comparative study of the types and degrees of horizontal and vertical integration occurring within the seed potato industries of the Netherlands and Northern Ireland. Using an integration analysis grid, descriptive models of the internative functions in both industries are presented. Given the superior marketing performance of the Dutch industry, and the way in which this is facilitated by its highly integrated organisational structure, a case is made for the utilisation of both horizontal and vertical integration in improving marketing performance in seed potato industries.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of International Food & Agribusiness Marketing
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
