Abstract
The locus of the article is preliminary research in the content composition, quality and origin of two Yugoslav TV channels, conducted in a week of February, 1995‐ The two content‐comparable channels were chosen to reflect the current media make‐up and trends in the region, i.e., remaining domination of state television and proliferation of numerous commercial TV channels. The obvious channel differences and research limitations notwithstanding, the research has corroborated some assumed directions of the new electronic media in this part of the world: focus on entertainment, lack of news and information programming and high degree of foreign programming, consisting mostly of soaps and movies.
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