Abstract

The proposed project is expected to attract a target of 500 postnatal women (less than 3 months after delivery) for a half-year business intervention pilot project named “ Local Pui Yu” / postnatal assistant center to pilot this service with the support from IT companies on the techniques and devices to be needed to create the impacts and make the impacts transparent. And, it is expected that IT companies and/ or invited NGOs can support the total costs, for example, marketing cost, education material cost, and recruitment cost in employing midwives. Consequently, a new and easier method to deliver professional education with revenue creation business model will be created to support women and families, promote women, family and neonatal help; enhancing the awareness of women health, family and work balance issues.

Highlights

  • Unique challenges for Hong Kong mothers Mothers in Hong Kong face unique stresses because of the Chinese culture

  • Having reviewed the papers with special focus on the in luence of the most mentioned factors on wellness, relationships between them were established with the following model for Hong Kong mothers to be considered for wellness

  • New Wellness Skills for Hong Kong Mothers for Balancing Emotion A study was conducted by Yeung (2020) to explore the development of new wellness skills under Covid-19

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Summary

Introduction

Unique challenges for Hong Kong mothers Mothers in Hong Kong face unique stresses because of the Chinese culture. These include stresses from the adherence to the harmonious and loving role of a housewife / mother expected in the Chinese Confucian values (Ngai et al, 2011), and adherence to a full one-month home con inement. When women fail to ful il the expected duties and obligations, they would be made to feel guilty and ashamed. They become doubtful, if not fearful, that they could not develop the ‘good-enough’ childcare skills. They become doubtful, if not fearful, that they could not develop the ‘good-enough’ childcare skills. Ngai et al (2011) has found that this traditional Chinese cultural value negatively impacts mothers’ self-esteem and suppresses their maternal role competence development

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