Abstract
Online dating is a significant and worldwide social phenomenon. Whilst research in western countries has provided valuable insights on how users perceive each another when viewing their profiles, little research has been done in Asia, where culture and cultural environments are different. In order to evaluate homophily, in an experimental approach, we evaluated what characteristics single women seek in potential romantic partners. We interviewed 55 young single women who are engaged in online dating. We asked participants to describe themselves in terms of personality, habits, family orientation, and etcetera. In addition, using the same variables, we asked them to describe their ideal partners in a second questionnaire. Women exhibited a low tendency of homophily towards their desired partners, seeking men who are not similar to themselves in life course attributes.
Highlights
IntroductionHumans have a strong tendency to develop relationships with romantic partners during their lifetimes
As a social species, humans have a strong tendency to develop relationships with romantic partners during their lifetimes
The great number of dating websites or applications offer an efficient path for online users to meet new people and develop different kinds of relationships (Hardey, 2004; Ellison, Heino & Gibbs, 2006; Gibbs, Ellison, & Heino, 2006). They offer important advantages over traditional dating such as larger databases of potential mates and wider geographical locations and or different cultural backgrounds
Summary
Humans have a strong tendency to develop relationships with romantic partners during their lifetimes. The great number of dating websites or applications offer an efficient path for online users to meet new people and develop different kinds of relationships (Hardey, 2004; Ellison, Heino & Gibbs, 2006; Gibbs, Ellison, & Heino, 2006). They offer important advantages over traditional dating such as larger databases of potential mates and wider geographical locations and or different cultural backgrounds. We can choose from those databases people who we believe can be the best relationship partners and skip those who we think might not (Finkel, Eastwick, Karney, Reis, & Sprecher, 2012)
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