Homestay drives community's socio-economic development and sustainability; a case study of Skardu, Gilgit-Baltistan

Abstract

Northern Pakistan is one of the most visiting places by both domestic and foreign visitors. This visitation phenomenon encourages residents to commercialize their residences portion a partial sharing into homestays. The northern area tourists have the privilege to experience homestay operations due to a shortage of lodging demand-supply gaps. A homestay is an idea of accommodation operation in which a visitor pays a charge to stay with a host family and engage with the native population. GB in general and Skardu in particular, benefited from the homestay due to national and international tourist flow. Homestay in Pakistan is not standardized or even not regularized. However, there are still many newcomers in the homestay business while owners do not understand business requirements, and the majority of them are not get training. Social media and online booking is popular channels for selling products. This study includes an assessment of community perceptions of how much the Homestay program influences the community in Skardu city, and even a discussion about the issues that Homestay operators and the community face. A cross-sectional research design with both quantitative and qualitative statistics (QUAN-QUAL Techniques) was used to examine the data. The data on a semi-structured questionnaire was collected from 30 homestay operators in the city. This research highlighted numerous characteristics of homestay growth, issues, and prospects.