Abstract
Based on an online questionnaire survey, this paper analyses the attitude of homeowners in Kronoberg, Sweden towards energy-renovation and one-stop shop (OSS) services for the deep renovation of detached houses. Personal and contextual variables have been analysed to know who have renovation plan, what motivates them to renovate and if there is an interest in OSS concept. Results have shown that at present a very small section of the homeowners’ have deep renovation plan. The priority is rather on aesthetic renovation than energy renovation. Younger homeowners below 36 years could be the first potential customer segment for deep renovation. The attitude towards OSS business concept of one entrepreneur-offering package solutions currently is not so encouraging. There is a need to demonstrate a cost-efficient OSS business concept for deep renovation ensuring the quality of the work to accelerate the deep renovation under such a business concept.
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