Home video unit transforms itself to adapt to the shift to digital consumption

Abstract

AbstractRising to the challenges presented by drastically changing consumer consumption patterns that resulted from ever‐evolving technology, a lackluster economy, and increasing competition, the home video business unit of a major film studio embarked on a series of initiatives that sprang from global transformation workshops delivered to cross‐functional, cross‐hierarchical teams. As a result of those efforts, the organization was realigned as a supply‐chain management unit and saved millions of dollars by avoiding excess production. Meanwhile, employees at all levels acquired mastery of continuous improvement tools to ensure that top management's vision of flexibility and large‐scale efficiencies would be disseminated throughout the organization well into the future. © 2012 Wiley Periodicals, Inc.