Abstract
Abstract This qualitative study of top producers investigated how personality relates to residential real estate salespeople's success. The research questions that guided this purposive study were: 1. What DISC personality types do successful residential real estate salespeople have? and 2. How do residential real estate sales professionals of differing personalities best generate leads? An online survey was used to collect data from top selling residential real estate agents throughout the United States. The findings demonstrated that successful residential real estate salespeople can be of any DISC personality type. This was a ground-breaking finding that rebuts prior sales training tenets and asserts implications for more personality-delineated sales training.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
