Abstract
This essay examines how the new-generation directors of New Thai cinema, who started to emerge a few months before the Asian economic crisis in 1997, tend to stick to the Asian values in the representations of their works. On the surface, this generation proved to be a new wave and a breakup of the Thai film culture, boosting the fame of Thai cinema not only in the local, but also global markets, more than any of the previous generations could do. On the other hand, in their films, they always call for the seeking of the perfect family, home and the longing for the good old days.
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