Abstract
Determining the priority of activities is often seen by the number of people involved in these activities. This occurs because a strategic map has not been prepared based on the priority to perform these activities. The research aims to measure performance and determine priorities from the four perspectives of the Balance Scorecard using the Fuzzy Analytical Hierarchy Process approach. This research took a case study from a newspaper company in Solo. The company's strategic goals were formulated through the Balanced Scorecard including learning and growth, customers, internal business processes and finance perspectives. The weighting of each perspective applied the Fuzzy Analytical Hierarchy Process to obtain perspective priority which can be used as a consideration for the company. The results of this research show that the customer perspective has the highest weight value compared to the other three perspectives, namely 0.611; while the learning and growth perspective has the second highest weight value, which is equal to 0.221. The internal business perspective has a weight value of 0.100, while the financial perspective has the lowest weight value of 0.069. These results show that the customer perspective is a top priority that must be prioritized by the company in designing a strategy map to achieve the company goals. Companies need to design customer-oriented strategies by understanding customer behavior patterns in the future. Keywords: Balanced Scorecard, Fuzzy Analytical Hierarchy Process (FAHP), newspaper industry, performance indicator, priority perspective
Highlights
Determining the priority of activities is often seen by the number of people involved in these activities
The company's strategic goals were formulated through the Balanced Scorecard including learning and growth, customers, internal business processes and finance perspectives
The weighting of each perspective applied the Fuzzy Analytical Hierarchy Process to obtain perspective priority which can be used as a consideration for the company
Summary
Penelitian dilakukan pada perusahaan koran di Solo yaitu PT. XYZ. Ruang lingkup penelitian ini pengukuran kinerja dan penentuan prioritas perbaikan dengan menggunakan perspektif Balanced Scorecard (BSC) dan metode Fuzzy Analytical Hierarchy Process (FAHP) di PT. Penulis menggunakan data hasil dari penelitian Arsyifa et al (2019) dan data yang diperoleh dari hasil survey kuisioner dari responden yang terdiri dari karyawan dan konsumen surat kabar di Surakarta terhadap keempat perspektif BSC. Proses pemeringkatan menggunakan metode FAHP yang diperoleh dari hasil survey terhadap responden ahli yang cukup memahami permasalahan yang ada. Metode FAHP ini berguna untuk menentukan peringkat kepentingan dari indikator kinerja yang telah disusun dan diklasifikasikan berdasarkan metode BSC. Hipotesis pada penelitian ini keempat perspektif Balanced Scorecard yaitu keuangan, pembelajaran dan pertumbuhan, bisnis internal, serta pelanggan, mampu menghasilkan instrumen pengukuran kinerja dan penentuan prioritas strategi untuk memperbaiki kondisi bisnis dalam mencapai target perusahaan. Gambar 1 menunjukkan kerangka pemikiran penelitian yang diawali pemetaan struktur visi, misi, dan tujuan perusahaan ke dalam empat perspektif, selanjutnya penetapan indikator kinerja dari setiap perspektif, perhitungan bobot dan skor kinerja, dan yang terakhir adalah penentuan prioritas perspektif kinerja perusahaan
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