Abstract

Selfie as a special genre of digital photography performs a variety of functions, giving users the possibility to refer themselves to places, persons and events, thus personifying one's self-presentation and expressing the author's attitude to the world and their own experiences. Selfie is actively used in the representation of religious life, first of all, documenting the connection of the authors to sacred places, objects, persons and events, preserving the memory of significant moments in the life of an individual and making it available to the public. The memorial function of photography in the holy selfie format merges with its communicative function, changing the motivation of religious practice, redirecting it from the acquisition of religious experience to its sharing, empathy and participation, i.e. socializing religious experience. By analysing likes and reposts of selfie content, one can create strategies for the union of virtual religious communities around the offline experience of their members. In this article we will try to identify the differences in the ways of organizing the semantic space of holy selfie, practiced by the followers of Catholicism and Orthodoxy. Holy selfie will be studied as a new media memory channel to which users resort in order to correlate the practices of constructing personal and group memory for the reproduction of religious context by banal religion. Our work is based on the content analysis of selfie photos posted on Instagram.

Highlights

  • The study of the social visual representation of religious experience in the digital environment is complicated by the fact that it is a relatively new socio-cultural phenomenon

  • The formation of religious identity involves complex problems of self-determination in the relations between the individual and the state, the individual and the denomination, and the denomination and the state. They are influenced by the patterns of family, confession and state history. These complex processes are taking on a digital form in the modern world, adapting to the formats and genres of social media, memes, blogs, posts, user photos, becoming a manifestation of religious experience and commemoration at the same time

  • Media memory channels are fast and user-friendly, they adapt to any specific social context

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Summary

Introduction

The study of the social visual representation of religious experience in the digital environment is complicated by the fact that it is a relatively new socio-cultural phenomenon. The formation of religious identity involves complex problems of self-determination in the relations between the individual and the state, the individual and the denomination, and the denomination and the state. They are influenced by the patterns of family, confession and state history. These complex processes are taking on a digital form in the modern world, adapting to the formats and genres of social media, memes, blogs, posts, user photos, becoming a manifestation of religious experience and commemoration at the same time

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