Holy pleather: materializing authority in contemporary orthodox jewish publishing

Abstract

ABSTRACTArtScroll—a major contemporary Orthodox Jewish publishing house based in Brooklyn, New York—offers a compelling case for studying the role of materiality in religious print culture. This essay draws upon actor-network theory to examine the “material agency” of key ArtScroll publications, such as prayer books, Bibles, and cookbooks, showing how these artifacts play an active role within various arenas of Jewish social life, from public prayer to domestic display to kitchen labor. By focusing on the role of book covers, binding materials, and graphic icons in the constitution of ArtScroll's material agency, this essay explores how these devices help to define patterns of ritual performance and consumer lifestyles and how they contribute to struggles over institutional identity and the politics of Jewish authenticity. By examining the actual processes of distribution of actions among people and their books, this analysis complicates the stereotypical image of Jews as a “people of the book” and challenges sweeping claims about Jewish text-centrism.