Hologram Technology and Copyright Between Evoking the Past and The Present Crisis in Lights of Copyrights Legislations and International Agreements

Abstract

This paper analyses the multiplicity of the increasing use of holograms in live shows, which has created legal problems with regard to the protection of copyright and publicity rights. Holographic performances that use content without receiving the copyright holder's permission are considered copyright infringement. Infringement is the use of the image, voice, and likeness of celebrities, whether dead or alive, without the permission of the celebrities themselves or their rights. In addition, celebrities can regulate the commercial use of their photos and identities through copyrights protection, which prohibits their name or presence from being used. Therefore, holographic performance producers need to proceed with caution in using pre-existing celebrity material and images. On the other hand, investments and attempts have been made by producers to create holographic performances. Their time and money commitment should be compensated not only financially from income from success, but also from the security of intellectual property systems.