Hollywood film afişlerinde tipografinin imgesel kullanımı

Abstract

Posters are visual or illustrated advertisements announcing various cultural, commercial, and social events. There are basic elements that enable these events to be announced and should be included in the poster. These elements are typography and image. Without these two elements in posters, effective expression cannot be achieved to communicate the content to the target audience. The discipline of graphic design, and therefore the trends and approaches to poster design, are changing and evolving in this direction, as many things do with technology. This study examines posters from the 2000s onward, where typography has become more prominent in Hollywood movie posters, especially in recent years. The historical method was used in the study. The results show that typography is used as eye-catching and striking as the image and that this trend is a popularizing technique, and these techniques are classified through this study.