Abstract
List of Illustrations Acknowledgments Introduction: Hollywood Looks at Its Audience Part One: Campaign 1. Annus Horribilis Goldwyn's Folly Such a Thing as Bad Publicity Moviegoing Habit 2. Exhibitors, the Movie Quiz Contest, and a Divided Industry Minds of Exhibitors Carrot and the Stick Quiz Contest on the Ground What the Contest Did for Me Independents Rebel 3. Campaign and the Press Film Industry Speaks Its Mind Marginal Moviegoers Gossip Columnists Dailies Have Their Say Part Two: Films 4. The Finest Array of Productions Ninety-Four Films Death of Glamour Human Films Human Side of Screwball You Can't Take It with You Four Daughters Boys Town Marie Antoinette That's Entertainment Fourth Estate Conclusion: Motion Pictures' Worst Year Appendix 1 Appendix 2 Notes Index
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