Abstract
ABSTRACTDuring the National Tourism Work Conference of 2016, holistic tourism was proposed by Chairman of the China National Tourism Administration (CNTA). As a national tourism governance framework, holistic tourism constitutes a response to the new development approach put forward by President Xi Jinping and implies that tourism will play a significant role in the national economy. This policy highlight introduces the background of holistic tourism, the measures CNTA adopted to promote this governance framework and existing studies on the topic.
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