Abstract

Supply chain management is an integral part of most businesses and crucial to company performance and customer satisfaction. The demanding characteristics in supply chain management include lack of customer service quality, increased cost, risk management, and lack of inefficiency, which are considered indispensable factors in this research. This paper proposes a holistic cognitive conflict chain management framework (HCCCMF) to enhance quality customer service and supply chain management efficiency. This proposed HCCCMF method reduces interruption during the process and the cost of raw materials, labour, and energy in supply chain management. Behavioural monitoring analysis is carried out to improve quality service to consumers, creating an excellent customer-supplier relationship to function effectively in supply chain management. Policy matrix analysis is introduced to overcome disruptions during operation, which effectively manages affordable rates. The experimental results show that the proposed HCCCMF method enhances the productivity ratio of 94.3%, performance ratio of 98.4%, efficiency ratio of 96.5%, reliability ratio of 95.5%, accuracy ratio of 97.8%, and low trade cost ratio of 15.3% when compared to other existing methods.

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