Abstract
The product development and the production Ramp-Up are still major cost drivers in automotive industry. An outstanding new product performance can only be achieved by combining the influence of technical product design complexity and cost drivers in production as well as influences of market potentials. The approach presented in this paper serves as a key for the formation of the Ramp-Up fit to proactively support the Ramp-Up management by developing market/ design as well as production triggered Ramp-Up scenarios. Thus, it will be possible to detect margin-optimised and complexity-reduced Ramp-Up-strategies and the explicit planning of the Ramp-Up curve. The present approach is separated in the three stages - Strategies, Planning and Evaluation. At first, production-optimised Ramp-Up strategies will be developed, which guarantee the specific absorption of market potentials. Afterwards, from a production point of view, planning determinates for building up the Ramp-Up curve will be presented. Finally, a Ramp-Up benchmarking process for OEMs and suppliers during Ramp-Up phases will be derived. The benefit of the presented approach has been verified by industrial experts as a result of a nationally funded study to open up potentials within the Ramp-Up phase.
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