Abstract
ABSTRACT The extent to which Hofstede's model of national culture has been applied within a business context is reviewed. A search of a computerized index of scholarly business journals provided a total of 54 articles published within the business disciplines since 1980 which used Hofstede's model as a research technique. Those articles are classified by their level of analysis-country (22 articles), organization (12 articles), and individual (20 articles)-and then subclassified by their specific foci. This study indicates that Hofstede's model is indeed robust and has been successfully used to conduct both empirical and conceptual research across a great breadth of subjects.
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