台灣、香港與中國大陸跨文化之比較：以Hofstede文化構面分析

Abstract

Although Taiwan, Hong Kong and Mainland China share a similar ancestry and cultural background, each has developed unique practices and cultures. As a result of historical circumstances, each has developed differing economic and educational systems. From the viewpoint of history, Taiwan became a Japan's colony in 1985, and also typically follows American practices. Hong Kong was ruled by England for 156 years, and typically follows British practices. Mainland China has adopted the command economic system and communism since 1945. These historic-cultural different among Chinese make it increasingly more important for Taiwan, Hong Kong, and Mainland China not only to understand how to communicate with the rest of the world, but also to understand how to communicate with each other. In this research, Hofstede's model of individualism-collectivism value system was a dependent variable reflecting the culture. For Research Question, an ANOVA was conducted to investigate individualism/collectivism degree in Taiwan, Hong Kong, and Mainland China. The findings were a statistically significant difference between the individualist/collectivist attitude among Taiwan, Hong Kong, and Mainland China. Hong Kong has highest individualism attitude compared to Taiwan and Mainland China. Taiwan has highest collectivism attitude compared to Mainland China and Hong Kong. These results of the study were consistent with the findings of the prior empirical study by Hofstede.