Hofstede의 문화 차원 이론에 근거한 무슬림관광객의 가치와 장기지향성의 관계연구: 체험경제이론(4Es)의 조절 효과를 중심으로

Abstract

As part of the Post China strategy, this study was conducted to diversify the Korean inbound tourism market focused on specific countries. It targets Muslim tourists, which account for 25% of the world''s population and are expected to visit 150 million people after 2020. Based on the cultural dimension index of the top three Muslim countries visiting Korea, the cultural distance from Korea was calculated, and the difference between consumption value and experience value by cultural distance was confirmed. The effect of consumption value and experience value perceived by tourists on long-term orientation was analyzed, and which factors in the experiential economy theory were controlling. Based on the analysis results, a marketing strategy was suggested with implications.