Abstract
This article aims to outline the interrelationship between the process of globalisation and the spread of HIV/AIDS. For this purpose, the article parts from the hypothesis given by the Indian-American anthropologist, Arjun Appadurai, in arguing that mass migration and electronic media development are key elements contributing to the growing feeling of instability in the production of modern subjectivities. I term this feeling as 'ontological insecurity'. The article thus argues an interconnection between the global development process, the spread of HIV/AIDS and the existential feeling of ontological insecurity. Given this introduction, the article assesses the key challenges of HIV/AIDS communication and prevention within the overarching context of economic and cultural globalisation and explores what consequences the above issues will have for the practice of HIV/AIDS communication.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
