Abstract
We examined the effect of masculine honor beliefs on perceptions of unfair fighting behavior. We proposed competing hypotheses about the nature of this relationship. Our Reputation by Any Means Hypothesis predicted masculine honor beliefs would be positively related to perceptions of unfair fighting behavior as permissible because they increase the likelihood of success. Conversely, our Reputation by Honorable Means Hypothesis predicted masculine honor beliefs would be negatively related to perceptions of unfair fighting behavior as permissible due to the importance of demonstrating masculinity through socially acceptable means (e.g., hitting above the belt). Across three studies, our results were generally consistent with the Reputation by Any Means Hypothesis. Individuals higher in masculine honor beliefs reporting greater perceptions of the fighting behavior as permissible, indicating they believe it is important, when involved in a physical fight, to win and to do so by any means necessary.
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