Abstract
This analysis examines the communicative characteristics of “fansites” or World Wide Web sites designed and maintained by fans that emphasize the images, stories, and discussions related to a particular celebrity. Via complex identification processes, the World Wide Web allows media consumers to more substantially influence the meanings of media texts and use the iconography of celebrities to more “visibly” participate in public discourse. The detailed ethnographic observations uncovered three general themes within the fansites: (a) a dialogue with the “artist” and the fan community, (b) “controlling” the representation of the celebrity, and (c) personal identification with the celebrity. Conclusions explore the role of fandom in contemporary media production/reception and new forms of public discourse within virtual communities.
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