Abstract

ABSTRACT The Spanish flu’s efficacy of spreading across El Paso was in part due to neoliberal governments and racially prejudiced free-market economies exploiting a natural ecosystem to marginalize a Latinx community. This study identifies the tragic consequences these actions brought about for an entire city of both marginalized and privileged. This work argues for a new paradigm of rhetorical agency that accounts for interactions between rhetorical ecologies happening over time. This work demonstrates this paradigm through government policies, newspaper articles, press releases, and ecological surveys of El Paso, Texas, beginning with the early nineteenth century through the first years of the Spanish flu (1918–20). Through the lens of rhetorical methods concerning agency distribution and radical interactionality, we see how one neighborhood played a vital role in the epidemic’s spread throughout the city.

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