Abstract
This is an introduction to the Special Issue, inspired by the Histories and New Directions: Soap Opera and Serial Narrative Research conference at the University of York in July 2017. The event was conceptualized and organized by the editors of this Special Issue to gather media and cultural studies scholars, and generate a scholarly dialogue on the historical issues, current status and future directions of serial narratives and soap opera as a genre. The introduction outlines the seven articles in this issue, all of which revisit and expand on previous soap opera scholarship and its enduring appeal to audiences and fans. In asking questions about the aesthetics, audiences and industries of soap operas, the articles in this Special Issue highlight some of the key issues in soap storytelling and fandom such as community, pleasure and gender. Some of the articles also consider the impact of COVID-19 on the production and reception of soap operas.
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